Market Research and Marketing: Two Peas in a Pod!

Welcome! At S2 Research, we love sharing our insights and opinions with fellow marketers and business leaders from around the world, and recently, we connected with a brand who has made a major impact on the market research industry. 

Matt got the chance to speak with Dan Fleetwood, the President of Research and Insights at QuestionPro, a survey building software company that we love! This one hits home for us, as we build surveys for our clients on the daily. 

On this podcast, Matt discusses the essential role that market research plays on marketing, marketing strategies and advertising. Learn how to tie in market research research to your current marketing tactics to assess performance and overall effectiveness in order to maximize your audience reach.

Tune in for a half-hour full of new insight and a great conversation!

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XDay 2022 - Research’s Real Role and Outputs for Inspiration

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How Market Research Supercharges Your Marketing Campaigns