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2022 Marketing Agency Qualitative Market Research Study

In the 2022 Marketing Agency Qualitative Market Research Study, we interviewed marketers throughout the nation to understand their attitudes and pain points of working at a marketing agency. We discovered how their agency operates, along with how their own goals aligned with that of their company.

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Matthew Seltzer Matthew Seltzer

2022 Strategic Marketing Plan for S2

The 2022 Strategic Marketing Plan is a strategy guide written for S2 Research at the time and dived into key marketing tactics crucial to the success of the business.

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Research Matthew Seltzer Research Matthew Seltzer

2021 Client Marketing Goals Study

There is great marketing out there, but how exactly is its success measured? The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey aimed to answer just that, as it measured how both clients and communications firms feel about marketing measurement in 2021.

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Matthew Seltzer Matthew Seltzer

2020 Survey of Marketers

One of S2 Research’s first white papers was the “Survey of Marketers”, a quantitative study assessing the importance and value of various marketing tactics.

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Every Marketing Department Needs Access to a Market Research Team Going Into 2023 – Here’s Why
Every Marketing Department Needs Access to a Market Research Team Going Into 2023 – Here’s Why

We wrote this article back in 2020, and it couldn’t be more relevant going into 2023. Thus, we decided to revamp this article, adding more insights as to why marketing departments need market research teams more than ever.

We’re Award Winners! The 2022 PRSA Las Vegas Valley Pinnacle Awards
We’re Award Winners! The 2022 PRSA Las Vegas Valley Pinnacle Awards

Congratulations to the S2 team for winning two awards for this year’s PRSA Pinnacle Awards! S2 was awarded the Pinnacle for Writing and Speeches and Research Study.

What is S2? The Future of Marketing Explained!
What is S2? The Future of Marketing Explained!

S2 is a marketing partner for agencies, brands and businesses, providing marketing research, strategy and execution services. Simply put, we solve complex marketing challenges!

Data is Beautiful: A Compilation of Our Favorite Charts and Statistics
Data is Beautiful: A Compilation of Our Favorite Charts and Statistics

S2 Marketing stemmed from a passion of market research, statistics and data visualization. At S2 Research, a series of beautifully crafted charts and statistics were compiled from across the internet.

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XDay 2022 - Research’s Real Role and Outputs for Inspiration
XDay 2022 - Research’s Real Role and Outputs for Inspiration

This month, Matt was invited to speak for QuestionPro for their Spring XDay 2022 event! Here, he discussed market research in a different perspective, labeling it as a “muse” to marketing and how market research serves as an optimal fuel for inspiration.

Market Research and Marketing: Two Peas in a Pod!
Market Research and Marketing: Two Peas in a Pod!

Matt got the chance to speak with QuestionPro, a market research survey software platform. Here, he dicusses the essential role of market research and how it can enhance your current marketing efforts to maximize audience outreach.

How Market Research Supercharges Your Marketing Campaigns
How Market Research Supercharges Your Marketing Campaigns

Matt got the opportunity to speak on the Innovative Agency Podcast about the importance of market research to successful marketing. He dives into this concept, along with strategies to move past marketing roadblocks, how agencies and clients evaluate ROI, methods to strengthen their market research ability, and more!