We wrote this article back in 2020, and it couldn’t be more relevant going into 2023. Thus, we decided to revamp this article, adding more insights as to why marketing departments need market research teams more than ever.

Congratulations to the S2 team for winning two awards for this year’s PRSA Pinnacle Awards! S2 was awarded the Pinnacle for Writing and Speeches and Research Study.

S2 is a marketing partner for agencies, brands and businesses, providing marketing research, strategy and execution services. Simply put, we solve complex marketing challenges!

Market research is crucial to public relations, just as it is to some of the greatest marketing out there. Just as with general marketing, market research enables PR professionals to truly understand their situation, brand perceptions, and more.

Call-to-action. Top-of-mind awareness. Point-of-purchase. These are the three types of marketing every business utilizes, but incorrectly implements them. We address the confusion and break down these three types of marketing, the companies that use them, and how others can execute them properly.