Insights
Dive into the mind of S2 and the insights we have accumulated over the years.
We love sharing our ideas with you. Check out our content, which is split up into blogs, tools, white papers, and presentations.
We wrote this article back in 2020, and it couldn’t be more relevant going into 2023. Thus, we decided to revamp this article, adding more insights as to why marketing departments need market research teams more than ever.
Congratulations to the S2 team for winning two awards for this year’s PRSA Pinnacle Awards! S2 was awarded the Pinnacle for Writing and Speeches and Research Study.
S2 is a marketing partner for agencies, brands and businesses, providing marketing research, strategy and execution services. Simply put, we solve complex marketing challenges!
S2 Marketing stemmed from a passion of market research, statistics and data visualization. At S2 Research, a series of beautifully crafted charts and statistics were compiled from across the internet.
Market research is crucial to public relations, just as it is to some of the greatest marketing out there. Just as with general marketing, market research enables PR professionals to truly understand their situation, brand perceptions, and more.
Call-to-action. Top-of-mind awareness. Point-of-purchase. These are the three types of marketing every business utilizes, but incorrectly implements them. We address the confusion and break down these three types of marketing, the companies that use them, and how others can execute them properly.
The US Audience finder, powered by S2 Research, is a U.S. Census data-driven tool, designed to help marketers find the exact audience they are looking for.
U.S. Audience Finder
In the 2022 Marketing Agency Qualitative Market Research Study, we interviewed marketers throughout the nation to understand their attitudes and pain points of working at a marketing agency. We discovered how their agency operates, along with how their own goals aligned with that of their company.
The 2022 Strategic Marketing Plan is a strategy guide written for S2 Research at the time and dived into key marketing tactics crucial to the success of the business.
There is great marketing out there, but how exactly is its success measured? The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey aimed to answer just that, as it measured how both clients and communications firms feel about marketing measurement in 2021.
This month, Matt was invited to speak for QuestionPro for their Spring XDay 2022 event! Here, he discussed market research in a different perspective, labeling it as a “muse” to marketing and how market research serves as an optimal fuel for inspiration.
Matt got the chance to speak with QuestionPro, a market research survey software platform. Here, he dicusses the essential role of market research and how it can enhance your current marketing efforts to maximize audience outreach.
Matt got the opportunity to speak on the Innovative Agency Podcast about the importance of market research to successful marketing. He dives into this concept, along with strategies to move past marketing roadblocks, how agencies and clients evaluate ROI, methods to strengthen their market research ability, and more!
