Thought-leader is important to S2, as we thrive on sharing insights and making the overall community better. And what a better way to do that with a book. Throughout the pandemic and onward, Matt wrote his first book, “The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions”.

Learn about the thought process of writing this book, as well as the problems it address and its impact on the marketing industry.

While an organization may be classified as one thing, its audience may perceive it as another. Nevada State College, looking to rename itself, sought the help of S2 to examine audience reception of the name change, how NSC is positioned among higher education in Nevada, and what truly defines a university.

Research insights sometimes don’t intrigue the general audience, but what if we enabled them to play with the data and discover their own insights and more? We partnered with Mantis Research to develop an interactive dashboard for the betterment of the community.

(This case study includes an interactive dashboard that you can use.)

Tobacco affects thousands of people throughout the state of Nevada. Every three years, UNLV partners with Nevada Institute for Children's Research and Policy, to conduct a state-wide survey of Nevadans and their tobacco usage. S2 Marketing facilitated this study of 800 individuals, extracting attitudes and pain points regarding tobacco usage.

As a result of the pandemic, many people of Nevada lost their jobs and were desperately looking a new one. The Nevada Governor’s Office sought to change that through Project S.A.N.D.I. (Supporting and Advancing Nevada’s Dislocated Individuals) which provides a grant to adults in the valley looking for a career change. With our help, they were able to understand what motivates these individuals to grow, their pain points and what they ultimately seek in life.

Parkinson’s disease affects millions of individuals across the globe. For many, it is difficult to treat symptoms because of the inability to document properly. That’s why Global Kinetics created the PKG Watch to allow individuals with PD to track their symptoms and assist doctors with treatment. We conducted to help Global Kinetics get their products into the hands of the right people, ensuring patients are able to get the care they need.

S2 Marketing got the chance to help out The Nevada Independent with live focus groups for their 2021 IndyFest.

Transportation between the states of California and Nevada have been a major concern that Brightline aims to address with a high-speed rail route linking Las Vegas Valley and Victor Valley in the California high desert. They wanted to better understand Las Vegas travel habits among neighboring residents, and S2 Marketing provided this understanding through a quantitative survey reaching over 1,500 individuals.

The COVID-19 pandemic has impacted the globe in a variety of ways, which included travel. Due to the spread of the virus, travel was shut down and restricted in nearly every nation. The Reno-Tahoe International Airport, located in Nevada, wished to study how its own airport was impacted by the pandemic, both in leisure and business travel.